You deserve the exact product

I want reviews to include the full name, version, size and seller when that matters. Reformulations happen. A review becomes much less useful when no one can tell which bottle was tested.

Context changes everything

A serum depends on the rest of the routine. Foundation depends on the skincare underneath it. I’ll explain what else I was using, how long I tested something and what changed over time.

I’ll disclose every relationship

I’ll identify commission links, free products and discounts clearly. The experience itself will guide what I write.